UGautham Vadakkepatt, umlawuli weZiko loTshintsho loRhwebo kwiYunivesithi yaseGeorge Mason, uqikelele ukuba abathengisi baya kukhawulezisa ukwamkelwa kwabo kwetekhnoloji ye-automation ukulawula imisebenzi kungekuphela nje kwigumbi elingasemva kunye neendawo zokugcina iimpahla kodwa nakwiindawo ezijongene nabathengi kwiivenkile.
Ukusuka kumava okuthenga ngedijithali ukuya ekuphazamisekeni kobonelelo lwehlabathi ukuya kubhubhani ongapheliyo, kukho into enye abathengisi abanokuthembela kuyo: Abantu baya kuhlala bethenga.
Nokuba uyayithanda okanye uyayithiya, kufuneka kuthengwe izinto zemihla ngemihla.
Abanye abantu—kuquka nesithandwa sakho—basoloko bekugqala ukuthenga njengento eyonwabisayo.Inxalenye yobugcisa, inxalenye yemidlalo, kwaye ndafumanisa ukuba uMarilyn Monroe wathetha kakuhle: “Ulonwabo alukho malunga nemali, kodwa kukuthenga.”
Ngelixa uninzi lukholelwa ukuba lo bhubhani uya kuba sisiphelo seevenkile ezithengisa izitena kunye nodaka njengoko sisazi, kwiminyaka emibini kubhubhane, abathengisi basandisa iivenkile zezitena kunye nodaka.
Thatha uBurlington, umzekelo.Njengenxalenye ye-Burlington 2.0 initiative, inkampani iceba ukugxila kwimiyalezo yokuthengisa, ukuphucula ukuthengisa kunye ne-assortment capabilities, kunye nokwandisa inani leevenkile zisebenzisa i-2.0 ifomathi encinci.
Njengoko kukhankanyiwe kwiNgxelo ye-Placer Lab kwi-Top 10 yeeNtengiso zokuThengisa eziya kuBukelwa ngo-2022, ezi venkile zincinci (zicutheka ukuya kwi-32,000 yeenyawo zesikwere) Imitha).Ngo-2021, elo nani li-42,000 square feet.Kulindeleke ukufikelela kwi-1 yeebhiliyoni zeedola ngo-2019:
Ngaba uyayazi intetho ethi "uziva ngathi ungumntwana kunye nevenkile yeelekese"?
Kukho isizathu sokuba ibinzana alize libe "konwaba njengomntwana ojonge iilekese kwi-intanethi."
Ukuthenga evenkileni kuneengenelo ezingenakho ukuba nazo urhwebo lwe-e.
Umzekelo, ufumana uvuyo lokwaneliseka kwangoko (kunye ne-glam ivakale ibhegi yeSephora) kunye nenkxaso evela kubasebenzi bevenkile.Abathengi nabo abafane babe nengxaki yokubuyisela iimveliso, njengoko iimveliso zinokubonwa, zivavanywe kwaye zizanywe phambi kokuba zithengwe.
Ewe.Ukuthengisa ngamava abandakanya zonke iimvakalelo zakho.Nangona i-E-commerce inyuka ngokukhawuleza ngexesha lobhubhane, asinakuthi abantu abasafuni kuthenga evenkileni.
Ixesha lokuposa: Apr-14-2022